Learn all about us
Hiya, I'm Cheryl.
I'm the founder of Happy Thoughts Squad and a mum who knows what it’s like to lie awake at 3am worrying if your daughter is OK.
After 22 years of teaching and supporting children through all sorts of ups and downs, and after helping my own daughter navigate anxiety and wobbles in confidence, I realised mums needed more than good intentions - they needed tools that actually fit into real life. So, I created Happy Thoughts Squad: a monthly box packed with simple, fun ways to help girls feel braver, calmer and more sure of themselves - and to help mums feel supported too.
My hope? That through one small box at a time, we build big-hearted girls with fierce minds and brave spirits.
Fighting the confidence crisis
Confidence can take a hit as girls grow up. Girlguiding’s 2024 Girls’ Attitudes Survey found that 59% of girls aged 11–21 say negative thoughts about their appearance affect their confidence. Just 1 in 4 girls aged 7–21 feel very confident in their lives, and only 1 in 4 feel confident about their future.
At Happy Thoughts Squad, we believe every girl deserves to feel good
about herself. We’re here to help build confidence, resilience and
self-worth, giving girls the tools to believe in themselves, embrace who
they are and grow into the strong, kind and brave individuals they can
be.
Kind hearts, fierce minds and brave spirits.
